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Grindr iPhone app gets update for heterosexuals

Grindr brought gay men together via the iPhone. Grindr 2.0 will aim at the straight sex market

Stephen Fry Stephen Fry talking about the Grindr app on Top Gear. Photograph: screengrab/BBC

The phenomenal success of a phone application that allows cruising gay men to locate one another instantly using GPS technology has led to plans for the release of a straight version by the end of the year.

The app, Grindr, which promises to help users “Find gay, bi, curious guys for free near you!”, launched in March 2009. It enjoyed a modest uptake in the UK until Stephen Fry showed it to Jeremy Clarkson on Top Gear, prompting 40,000 men to download the free iPhone app in a week.

via Grindr iPhone app gets update for heterosexuals | Technology | The Observer.